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With Apple posting bumper revenue and profit figures due in large part to strong sales of the iPad tablet PC, it casts an interesting light on the long-term financial viability of the laptop. Intel, who also posted record-breaking sales figures, says that the venerable laptop and their incoming ‘ultrabooks’ will exist for a long time still, irrespective of how viable the tablet PC becomes.
Laptops here for the long haul
Intel senior vice-president Tom Kilroy says that his company’s dominance will remain unchanged, even if mobile devices continue to do well – an area where ARM is currently wiping the floor with Intel.
He claims that his company’s incoming product will change the computing landscape again. ‘Ultrabooks are a new way of thinking about computers,’ he claims. He added that ‘What that means is being able to do everything you need to do, on the move, in a package that is small and light and has a pretty decent battery life too.’ That may sound a lot like the original promise of the netbook, but underneath the marketing speak Intel really is trying to kick start a new category of devices.
Okay, why do we want this?
Why kick start a new category of devices, though? Kilroy says: ‘We’ve seen huge levels of demand from manufacturers around the world, and that’s because tablets and mobile phones, while great devices, are not the same as a fully-fledged laptop.’
He added that ‘demand for traditional computers with keyboards’ will not slow anytime soon because ‘people want to create things and most touchscreen devices are not best-suited for writing long documents or building long presentations or all those key tasks.’
Hybrid
When word of the Intel ultrabook device category first began spreading, we understood it as the company creating a device that ‘will include the best features from tablet PCs in addition to traditional laptop functionality, in the hopes of perfecting the hybrid device many have tried to before.’
We’ll see if this vision of the Intel ultrabook device category does indeed come to fruition. If it does not, and ARM continues to dominate mobile devices like tablet PCs at the expense of Intel, we could legitimately see a new heavyweight competitor in the processing industry.
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